• Economics of content
• Freemium vs. meter vs. hybrid
• Subscription triggers
• Price points
• Netflix/Spotify lines
• Emerging KPIs
• Where Google + Facebook can help
• Registration process
• New audience pockets
• Tech systems that work
• Role of newsroom
• Content locks
• Reader revenue beyond subscriptions
• Role of video
• Loyal non-subscribers
• Sharpening differentiators
• Nationals vs. metros vs. communities
Director of Online Strategy & Business Development
Danuta Breguła LinkedIn
Vice President, International Consumer Marketing
The New York Times
Charlotte Gordon LinkedIn
Siri Holstad Johannessen
Head of Sales and Marketing
Schibsted Media Group
Siri Holstad Johannessen
Petteri Putkiranta LinkedIn
EVP, Customer Experience and Produce Strategy
London, United Kingdom
Anna Rawling LinkedIn
Chief Product Officer
Jess Ross LinkedIn
CMO and Executive VP
The Wall Street Journal
New York, United States
Suzi Watford LinkedIn
Digital subscriptions represent the hottest subject in news media worldwide in 2018. In this two-day summit in London, INMA will bring together the best practices internationally in how to acquire and retain subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.Learn More
Go deep into the subject of digital subscriptions with in-person visits to London media companies representing the full panoply of strategies: freemium, metered, membership, hybrid. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement.
We recommend the following four- and five-star Canary Wharf London hotels that range from £256 to £329 per night and are within 7- to 9-minute walk of Reuters, which will host the Media Subscriptions Summit:
Hilton London Canary Wharf (£329)
Marriott Executive Apartments, London, West India Quay (£319)
Canary Riverside Plaza Hotel (£276)
London Marriott Hotel West India Quay (£263)
Radisson Blu Edwardian (£256)
Novotel London Canary Wharf (£250)
Note: These are online prices as of December 7, 2017. Prices will fluctuate based on demand. Please book early.
What is the attire?
How to get to venue
Click here for a map of Reuters, venue for the Media Subscriptions Summit
What will the weather be like?
Expect 13°C (55°F), always a threat of rain
Summit and study tour registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.
Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.
- If you do not wish to register online, you can Register by PDF (in U.S. dollars) or Register by PDF (in euros) instead. - Summit registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.
- Non-member registrations include a full year of individual membership in INMA.