• Onboarding new subscribers
• Engaging existing subscribers
• Maximizing subscription revenue
• Turning subscribers into members
• Reducing subscription cancellations
• Measuring the right subscription KPIs
Chief Marketing Officer
Tribune Publishing Co.
The New York Times
VP, Audience Development and Analytics
The Washington Post
Associate Director, Member Engagement
The Wall Street Journal
Vice President, Customer Experience & Insights
Gannett Co., Inc.
Associate Director, Data Science & Analytics
The Wall Street Journal
Over the course of three two-hour premium webinars, learn winning strategies and specific tactics for retaining digital subscribers. Subscription marketers from The New York Times, The Wall Street Journal, The Washington Post, and other notable experts will empower you to take immediate action to increase digital revenue and decrease subscriber churn at your own organization.
Gather the knowledge and playbooks to immediately implement your own strategy and receive official certification from INMA. Plus, you will have direct access to experts at no travel cost to your company. Our live Webinar format allows participants to ask questions and interact directly with speakers.
Who should attend?
Digital media managers, specialists and directors of digital subscriptions, subscriber retention, news audience engagement, subscriber loyalty, and reader revenue will all learn best practices and get best-in-class professional development from this course. Lessons will be applicable to all U.S. and Canadian media companies with paid subscriptions, regardless of size and scope.
What is the format?
Courses will be conducted at 1:00 p.m. (Eastern Standard Time) on the last Thursdays of January, February and March 2019 (January 31, February 28, March 28). Each session will cover two topics and last about two hours. If you miss a date, we will record the session so that registrants may watch the replay. Some pre-work will be required to share with the presenter for an active two-way dialogue with attendees.
What is the cost?
Single-attendee authenticated access to all courses will cost US$299 until January 10, 2019, and US$399 thereafter.
Note: Group registrations of 10 people or more will receive a 10% discount. Please fill out the Group Registration Form.
Who are the instructors?
Please see above for the confirmed instructors. Although all instructors have confirmed their participation, their actual participation is subject to change based on any unavoidable last-minute business needs. In such cases, other best-in-class trainers with similar areas of expertise will be substituted.
See who else has registered for the courseSee Attendees