INMA Webinar: Google Initiatives to Support Better Advertising Standards
Google has announced several initiatives in support of the Better Ads Standard’s efforts to improve online ads. In early 2018, Chrome will filter ads on a publisher’s site if the publisher has “significant violations” in displaying ads that do not meet ad quality standards established by the Coalition for Better Ads. Google is helping sites evaluate compliance of their ads with an Ad Experience Report. Google also launched “Funding Choices,” a messaging framework to publishers with compliant sites to offer users the option of turning off third-party ad blocking or paying a fee (revenues split between Google and the publisher) to have an ad-free experience.
INMA Webinar: El Colombiano’s ECOLab: Design Thinking As a Creative Tool to Face Change
El Colombiano created an internal strategy and innovation lab called ECOLab (its Spanish acronym) to take a design thinking approach for strategic growth and problem-solving. In this Webinar from Editor Martha Ortiz, learn how ECOLab has expanded the Colombian media company’s creative culture and solved issues like a Web site redesign and creating a magazine business unit. The concept behind ECOLab is based on design thinking methods from Stanford University’s D-School, yet how to use it as a creative tool can be applied at most media companies worldwide. Have fun and play smart. Don’t transform from broken. Don’t tinker. Start anew. That is the ethos behind ECOLab.
INMA Webinar: Where Video Is Going Next
The video space for news media is moving quickly. Auto-play is going away. Video revenue is moving forward. Augmented Reality and Virtual Reality are moving beyond the experimental stage. In this exclusive INMA webinar, learn about the broad trends media executives need to know – punctuated by the leadership the USA Today Network is doing in the video space.
INMA Webinar: De Standaard Builds Its Paywall With Accessible Doors
De Standaard in Belgium is a freemium news site. After discovering a high churn rate on their “one month free” subscription offers, De Standaard decided to make their freemium paywall porous -- meaning non-subscribers get to read a certain number of “plus articles” for free and discovering the valuable content normally reserved for paying customers. Learn the results after five months during this webinar.